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Case Study / VILLOID®
The Process.
Let's dive into a usual User Experience (UX) Method that I appllied to an actual project. Each step uncovers a "discovery" that prompts an action and deliverables. We will analyze Villoid, an influencer and shopping platform, in more detail.

Villoid is…
Where you can shop direct from some of the world's best style influencers, who curate their own shops through VILLOID app or web based platform with hundreds of thousands of products from 4000+ top brands. Some of shop owners: Alexa Chung, Poppy Delevingne, Gia Coppola, Pixie Geldof, Daisy Lowe and many many more.

Step 1: Discovery
This project is designed and developed from scratch. That means there was a lot to discover, analyze and validate. First step, as always is discovery to understand the business goals, which KPI's will determine the 'success', defining MVP features, understand the target users…
Activities for "Discovery"
∙ Stakeholder meetings
∙ Competitive Analysis (Discovery for the best practices to form a base design for MVP
∙ Discovery for MVP features (with high involvment of development team based in Polland)
∙ Define user personas
∙ Define success (Set KPI's for MVP)
Deliverables for "Discovery"
∙ Stakeholder meetings
∙ Competitive Analysis (Discovery for the best practices to form a base design for MVP
∙ Discovery for MVP features (with high involvment of development team based in Polland)
∙ Define user personas
∙ Define success (Set KPI's for MVP)






Through six interactive Chapters, learn all about Heavy Metal from the Gods of Rock themselves.



CLIENT: SONY MUSIC UK
MY ROLE:
-ART DIRECTION
-UX/UI/INTERACTION DESIGN
-INTRO VIDEO / ANIMATION /execution
-WEBSITE/SOCIAL MEDIA ASSET DESIGN
THIS WEBSITE DESIGNED AND DEVELOPED IN NO-CODE ENVIRONMENT. DESIGN-DEV TURUGSHAN TURNA ©
SCROLL
Case Study / VILLOID®
The Process.
Let's dive into a usual User Experience (UX) Method that I appllied to an actual project. Each step uncovers a "discovery" that prompts an action and deliverables. We will analyze Villoid, an influencer and shopping platform, in more detail.

Villoid is…
Where you can shop direct from some of the world's best style influencers, who curate their own shops through VILLOID app or web based platform with hundreds of thousands of products from 4000+ top brands. Some of shop owners: Alexa Chung, Poppy Delevingne, Gia Coppola, Pixie Geldof, Daisy Lowe and many many more.

Step 1: Discovery
This project is designed and developed from scratch. That means there was a lot to discover, analyze and validate. First step, as always is discovery to understand the business goals, which KPI's will determine the 'success', defining MVP features, understand the target users…
Activities for "Discovery"
∙ Stakeholder meetings
∙ Competitive Analysis (Discovery for the best practices to form a base design for MVP
∙ Discovery for MVP features (with high involvment of development team based in Polland)
∙ Define user personas
∙ Define success (Set KPI's for MVP)
Deliverables for "Discovery"
∙ Stakeholder meetings
∙ Competitive Analysis (Discovery for the best practices to form a base design for MVP
∙ Discovery for MVP features (with high involvment of development team based in Polland)
∙ Define user personas
∙ Define success (Set KPI's for MVP)






Through six interactive Chapters, learn all about Heavy Metal from the Gods of Rock themselves.



CLIENT: SONY MUSIC UK
MY ROLE:
-ART DIRECTION
-UX/UI/INTERACTION DESIGN
-INTRO VIDEO / ANIMATION /execution
-WEBSITE/SOCIAL MEDIA ASSET DESIGN
THIS WEBSITE DESIGNED AND DEVELOPED IN NO-CODE ENVIRONMENT.
DESIGN-DEV TURUGSHAN TURNA ©
SCROLL
Case Study / VILLOID®
The Process.
Let's dive into a usual User Experience (UX) Method that I appllied to an actual project. Each step uncovers a "discovery" that prompts an action and deliverables. We will analyze Villoid, an influencer and shopping platform, in more detail.

Villoid is…
Where you can shop direct from some of the world's best style influencers, who curate their own shops through VILLOID app or web based platform with hundreds of thousands of products from 4000+ top brands. Some of shop owners: Alexa Chung, Poppy Delevingne, Gia Coppola, Pixie Geldof, Daisy Lowe and many many more.

Step 1: Discovery
This project is designed and developed from scratch. That means there was a lot to discover, analyze and validate. First step, as always is discovery to understand the business goals, which KPI's will determine the 'success', defining MVP features, understand the target users…
Activities for "Discovery"
∙ Stakeholder meetings
∙ Competitive Analysis (Discovery for the best practices to form a base design for MVP
∙ Discovery for MVP features (with high involvment of development team based in Polland)
∙ Define user personas
∙ Define success (Set KPI's for MVP)
Deliverables for "Discovery"
∙ Stakeholder meetings
∙ Competitive Analysis (Discovery for the best practices to form a base design for MVP
∙ Discovery for MVP features (with high involvment of development team based in Polland)
∙ Define user personas
∙ Define success (Set KPI's for MVP)






Through six interactive Chapters, learn all about Heavy Metal from the Gods of Rock themselves.



CLIENT: SONY MUSIC UK
MY ROLE:
-ART DIRECTION
-UX/UI/INTERACTION DESIGN
-INTRO VIDEO / ANIMATION /execution
-WEBSITE/SOCIAL MEDIA ASSET DESIGN
THIS WEBSITE DESIGNED AND DEVELOPED IN NO-CODE ENVIRONMENT. DESIGN-DEV TURUGSHAN TURNA ©
SCROLL
Case Study / VILLOID®
The Process.
Let's dive into a usual User Experience (UX) Method that I appllied to an actual project. Each step uncovers a "discovery" that prompts an action and deliverables. We will analyze Villoid, an influencer and shopping platform, in more detail.

Villoid is…
Where you can shop direct from some of the world's best style influencers, who curate their own shops through VILLOID app or web based platform with hundreds of thousands of products from 4000+ top brands. Some of shop owners: Alexa Chung, Poppy Delevingne, Gia Coppola, Pixie Geldof, Daisy Lowe and many many more.

Step 1: Discovery
This project is designed and developed from scratch. That means there was a lot to discover, analyze and validate. First step, as always is discovery to understand the business goals, which KPI's will determine the 'success', defining MVP features, understand the target users…
Activities for "Discovery"
∙ Stakeholder meetings
∙ Competitive Analysis (Discovery for the best practices to form a base design for MVP
∙ Discovery for MVP features (with high involvment of development team based in Polland)
∙ Define user personas
∙ Define success (Set KPI's for MVP)
Deliverables for "Discovery"
∙ Stakeholder meetings
∙ Competitive Analysis (Discovery for the best practices to form a base design for MVP
∙ Discovery for MVP features (with high involvment of development team based in Polland)
∙ Define user personas
∙ Define success (Set KPI's for MVP)






Through six interactive Chapters, learn all about Heavy Metal from the Gods of Rock themselves.


