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Overview
Multidisciplinary Product Designer who is lucky enough to work for top-notch brands, crafting digital products and interactive experiences.
Overview
Curiosity. It all started with curiosity.
I was always the kid who picked computers over Saturday night parties. I met my first computer when I was ten, and from the moment I wrote a few lines of basic code and saw them come alive on screen, I was hooked. That curiosity, how things worked, how they could be designed better, never left me.
Over time, it grew into a career that’s taken me from building small experimental projects to leading design work for global brands like Netflix, Amazon Prime, Sony Music, Universal Studios, and BBC Earth. Whether it was designing immersive film microsites, shaping editorial platforms, or creating e-commerce tools, I learned to combine creativity with measurable impact. For me, design has always been about more than visuals, it’s about clarity, flow, and the subtle details that make an experience both intuitive and engaging. Oh, and sometimes sentimental.
Each project sharpened a different part of my craft, from research and usability testing to interaction design, prototyping, and motion. And with every challenge, the same question drives me: how do we translate complex ideas into experiences people actually connect with?
Today, with more than ten years in the field, curiosity still leads. It keeps me pushing into new tools, experimenting with emerging technologies, and finding better ways to tell stories through design.
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Experience
Working with talented, open-minded people has always been a privilege. I thrive in teams where curiosity is encouraged, perspectives are shared freely, and everyone feels part of the product.
Wiedemann Lampe, Senior Product Designer / Contract
2025 - April/June. London
Led the redesign of Ibraaz website, a long-standing platform for artists, writers, and cultural thinkers from and around the MENA region.
Translated Ibraaz’s transition from a purely digital journal to a hybrid cultural venue into a refreshed digital experience, aligning the site with its new physical space in London 93 Mortimer Street.
Improved navigation, content structure, and visual design to better support editorial content (essays, interviews, reviews) and upcoming on-site programming.
Powster, Senior Product Designer / Contract
2021 - 2025 April. London
Led design on a wide range of projects, from cinematic landing pages and interactive movie websites to AR-based mobile activations and experimental web tools.
Design work directly supports the Showtime Movie Platform, the studio’s flagship product, by creating engaging campaign microsites that drive discovery, clicks, and ticket sales.
Collaborate closely with product managers, developers, and major studio clients to turn abstract film concepts into immersive narratives and interactive stories.
My work has been recognised with multiple awards, including multiple FWAs, AWWWARDS, and Clio Award.
Clients include; Amazon Prime, Netflix, Sony Music UK, Universal Studios, Dreamworks, RCA Records, Crocs, Open University
BURO, Senior Product Designer, Contract
2019 August/December. London
Designed the flagship digital platform for BURO, a global luxury lifestyle magazine covering fashion, beauty, culture, and contemporary living.
Designed interactive templates tailored to the editorial team’s needs, supporting a range of content types.
Created a flexible system of interactive editorial templates to support varied content formats, long form stories, product spotlights, interviews, editor’s picks, tailored to the workflows of the editorial team.
Refined layout, banner placement to better support key user actions, such as sharing articles, discovering shop able content, bookmarking, searching, and filtering, ensuring a smooth and engaging reading experience.
Nexford University, Senior Product Designer, Contract
2018 - 2019 May. London
Designed an AI-powered career adviser application to help learners choose the right education path based on their career goals as an addition to the university website.
Conducted surveys to understand key barriers in decision-making for learners. Insights shaped the content strategy and product features.
Key challenges identified:
Uncertainty around what to study to qualify for a specific job
Lack of visibility into job market trends and future opportunities
Difficulty connecting academic programs with real-world applications
Nolii, Senior Product Designer, Contract
2018. London
Nolii is a startup based in London that creates lifestyle-oriented technology accessories for digital nomads. Collaborated with Layer Design to create a shopping platform for Nolii products.
Villoid, Senior Product Designer, Contract
2017 -2018. London
Collaborated with Alexa Chung, to design a shopping platform for influencers where you can easily open your shop within minutes. The platform includes an image recognition tool that analyses the shop owner's Instagram feed and identifies the same or similar products worn by influencers from a vast pool of millions of products. The platform automatically adds these products to the shop owner’s online store.
Designed a shopping platform that increased conversions by 50% (from 0,30 to 0,60)
Conducted user research and usability testings to understand user needs and identify
areas for improvement for existing products
A/B testing results to improve the design, including mail templates. Product images with infinite backgrounds resulted in a 30% better click-through rate.
Designed and developed a user-friendly interface with intuitive navigation that improved influencer (shop owners) engagement by 40%
Developed wireframes and prototypes that accurately reflected the desired user experience. Moderated usability testing used with high fidelity prototypes.
Designed a hero sections that improved user navigation and reduced user errors by 20%
2006 - 2016. Istanbul.
Before moving to London, I worked with several agencies, as Digital Art Director, Senior UX/UI Designer and Design Lead.
More detail: www.linkedin.com/in/turugshan/
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Skills
Always eager to improve my design process with new software and services.
Skills
User Experience Design
Interaction Design
Design Systems
E-Commerce
User Persona
Figma
Design Direction
After Effects
User Interface Design
Prototyping
Usability Testing
A/B Testing
Animation
Framer
Visual Design
Cinema 4D
